Reconnect GTM
Reconnect enables marketers to engage their customers with hyper-personalized messages coordinated across every channel.
The Strategy
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To kick off this GTM, I scheduled a deep dive session with the leading Product Manager to learn about Reconnect in-depth and ask questions to inform my work. I then identified key stakeholders to represent essential functions, including Sales, CS, and wider Marketing support. Upon identifying the supporting stakeholders for the GTM, I conducted a kickoff call to get everyone aligned, assign roles, and set expectations for the GTM.
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Following the completion of the deep dive with Product, I had to determine the scale of the GTM for this new product. Reconnect introduced exciting and differentiative new functionality that was highly anticipated by both our customers and internal teams, so this was a release that required a lot of noise internally and externally. After analyzing customer demand, market need, and competitor solutions, I determined that this would be a large scale GTM involving a full set of sales enablement materials, Sales and CS team trainings, a dedicated product blog, website updates, and in-depth social media campaign. I also leveraged product usage data in Tableau to define usage goals to guide our GTM efforts.
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Reconnect is a product that introduced new functionality, but it also ingested existing functionality. Because of this, we had access to a lot of customer feedback and data to use while crafting our messaging and positioning. To start, I used Tableau to understand the personas who most frequently used our existing Triggered Messaging functionality to start building out the ideal customer profile for this product. From there, I used call recordings with our customers to define a problem statement and address how Reconnect solves these challenges. Working with Product, I identified our key differentiators and used this to develop the main product values, and conducted a competitor analysis to outline our positioning statement and product-market fit.
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Once the Reconnect product messaging and positioning was finalized, I used this as the foundation for all other GTM assets. I developed a dedicated factsheet, use case slides, product deck, adjusted our core sales pitch, updated our website, added use cases to our public use case library, delivered Sales and CS training sessions, wrote a dedicated product blog, and developed and executed on our social media strategy.
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Upon completion of the GTM work, I closely monitored Tableau to keep a pulse on usage metrics to understand the impact of my GTM efforts. Within 3 months of launch, we had outpaced our initial adoption goal by 33%.
GTM Assets
PRODUCT BLOG
MASTERING CHANNEL PRIORITIZATION: HOW TO OPTIMIZE RE-ENGAGEMENT WITH A WINNING STRATEGY
FACTSHEET
MAKE EVERY INTERACTION COUNT WITH PERSONALIZED MESSAGES AT CRUCIAL CUSTOMER TOUCHPOINTS
Social Campaign
This social campaign marked a shift in our go-to-market social strategy. Instead of posting feature-forward copy, we shifted the focus to the ultimate benefit for our customer’s end users. Throughout this series of posts, we show how Reconnect eases the strain of communication from brand to consumer.
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Tired of feeling like the internet is just a megaphone for companies yelling at you? Is your inbox just a black hole of sales announcements, your phone an endless barrage of branded push notifications, your texts a wasteland of marketing messages?
We’re tired of it, too, and believe that digital marketing can be not only more effective for brands, but also more empathetic towards their customers.
Coming soon from Dynamic Yield: More tools that help marketing feel like friendly nudges, not digital bulldozers.
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Have you ever signed up for a free trial, but had to unsubscribe to the superfluous emails you received in return? Or have you finally received the branded text that got you to reply STOP?
We've all had an experience where brands skew more clingy than helpful—but what if marketing could be different? What if brands could connect with you like, well, actual humans? ✨
That's where Dynamic Yield comes in. We're building tools that help brands ditch the megaphone, instead whispering in your ear at the perfect moment: no more spammy inboxes or overly pushy notifications.
Meaningful connections happen where customers want them, not where they don’t.
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Have you ever signed up for a free trial, 📱Capture your customers’ attention at every critical moment with Reconnect
Reconnect personalizes messages, tests which content and channels will win customers back, and finds the perfect re-engagement strategy for every campaign.
Learn more about Reconnect and how to maximize the efficacy of your program in our blog →
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Meet Anika.
Anika has been looking for the perfect blazer all season. Finally, she saw an ad for the perfect blazer, clicked through to your site and immediately added it to her cart—but ultimately abandoned it once she realized it was a bit more than she’d like to spend and payday wasn’t until next week.
Sounds like a lost sale, right? Wrong. With Reconnect, retailers can not only remind Anika of her abandoned carts with a triggered push notification, but also recommend similar items with different price ranges—cause price is a common reason people abandon their carts, after all.
Learn more about how Reconnect can help you create meaningful interactions where you customers want them in our product blog →
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Meet Kai.
Kai has their own distinct preferences for marketing communications from their favorite home goods retailer: They’ll always open up emails when they’re *actually* urgent but will rarely if ever open up a general “Sale! Sale! Sale!” email.
The retailer has a flash sale coming—but it sounds like there’s equal chances Kai will receive or miss the message, right? Wrong. With Reconnect, part of our Engage capability, retailers can A/B test different content and different channels with a single scheduled blast, meaning Kai will receive the most resonant message where they’re most likely to engage.
Learn more about how Reconnect can help you create meaningful interactions where you customers want them in our product blog →
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Meet Dominic.
Dominic wants to buy a pair of headphones from his favorite retailer for his partner for their anniversary. He keeps checking the product description page every day at work, knowing that eventually it’ll go on sale. That is, except for the week he’s on vacation, which just so happens to be when the retailer’s semi-annual sale kicks off.
Sounds like a lost sale, right? Wrong. With Reconnect, retailers can send a personalized SMS to Dominic, alerting him that an item they’ve viewed/added-to-cart in the past 30 days has dropped and ultimately winning his business.
Learn more about how Reconnect can help you create meaningful interactions where you customers want them in our product blog →